Are Folks drinking less wine because...it is too expensive?

Joel Butler MW 2.58 10.13.2024

THE PREMISE…OR THE PROBLEM?

Lately, the global wine industry’s wagging tongues are aflutter because the market is down. People (especially younger) are drinking less wine now (less everything alcoholic, actually, but that is another day’s subject), and industry-wide, there is a sense of doom and gloom, head-scratching about what is the cause and how do w…